Customerstrapped

Quick. Take 30 seconds and list your main competitors.

(don’t worry, I’ll wait)

Done?

Good.

Sorry, but your list is wrong.

Unless of course, you listed Zappos, JetBlue, Southwest…

One video, two lessons.

1) Never give up. (Which is different than strategic quitting, as outlined in The Dip.)
2) If you’re going to make ads, don’t drone on about your features, low price or…

When I first learned to snowboard, I fell. Often and hard. I fell on my wrists. I fell on my ass. I was black and blue and wet.

The second time, I got a little better.

The third time,…

Thanks to Jimmy for pointing out this great video that he found on Tristan Walker’s blog.

My wish for Martin Luther King Jr. day is for all of us to have a dream. And act on it.

With the right temperature and a little wet snow, anyone can make a snowball, but my friend Jimmy makes them all day, everyday, in sunny San Diego.

I had another excellent call with…

Too many marketers focus solely on the first sale.

I was leaving Las Vegas today (Nicholas Cage was nowhere in sight) and with my stomach sensing that my culinary options would be limited once on…

At the end of a long day, you’re heading back to your hotel room. Alone in the elevator, you push the button for floor 26 and want nothing more than room service and maybe a shower before working a…

This post is inspired by a presentation I attended last summer by Mitch Joel, a brilliant marketer who has a wonderful blog over at Six Pixels of Separation.

Mitch told the story of…

Taking a cue from the forever brilliant Chris Brogan and his post today, below are my three words for 2010.

My 3 Words – Revere, Ship, Daily

Revere – I am not using the…